Wholesale Price Calculator
Set profitable business-to-business pricing for craft farm and small-batch manufactured products. Everything runs in your browser.
Product and channel inputs
Include only costs that occur because of selling through wholesale. Your unit production cost should already include materials, labor, and allocated manufacturing overhead.
Standard wholesale price
Volume pricing
Use this to test discounts offered for larger orders. The margin column is your remaining gross margin after the discount.
| Minimum cases | Discount from standard (%) | Wholesale / unit | Wholesale / case | Your gross margin |
|---|---|---|---|---|
How it works
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Start with true unit cost
Bring in the cost per finished, saleable unit from your manufacturing calculator. It should include direct materials, direct labor, and consistently allocated production overhead.
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Use margin, not markup
Wholesale price = landed cost ÷ (1 − target wholesale margin)
For example, at a 50% margin, a $65 landed cost produces a $130 wholesale price. You retain $65 gross profit per unit before selling and administrative expenses.
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Check the retail shelf price
Required MSRP = wholesale price ÷ (1 − retailer target margin)
A retailer buying at $130 and seeking a 50% margin needs a $260 MSRP. If that shelf price is unrealistic, revise the pack, process, product costs, target margin, or channel strategy.
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Review each tier
Volume discounts reduce your realized margin. Offer them only when the larger order meaningfully lowers your selling, handling, delivery, or inventory cost — or improves production efficiency.
Not sure of your production cost per unit yet? Work it out first with the craft farm COGS calculator — its “true cost per saleable unit” is the number this page expects.